6 Sustainable Fashion Trends on the Rise
Throughout history, the fashion industry hasn’t been known for being the most eco-friendly sector. However, over recent years, the conversations surrounding sustainability, ethical fashion and climate change have drastically increased. More and more people in every generation are looking to see what can be done to help the planet recover. So, it should be no surprise that fashion brands and customers are looking to shop and create products in a more sustainable way.
Here are some of the biggest sustainable fashion trends currently making headlines and will continue to make an impact in the coming years.
1. Celebrity Resale
Selling second-hand clothes and accessories rather than throwing them away to end up in landfills allows others to love and wear an item that you no longer want. This helps to increase the lifespan of that item and reduces the amount of waste we see in fashion every year. Shopping for second-hand clothes means people can find unique, vintage gems and stand out from the fast-fashion fads.
Many influencers and celebrities have jumped on this trend and often promote thrifting to their followers and fans. Celebrities have also started selling their own luxury designer clothes through trusted resellers so others can enjoy the quality craftsmanship of a designer item for a more affordable price than buying new.
2. Capsule Wardrobes
A capsule wardrobe is a perfectly curated collection of clothes and accessories designed to be mixed and matched and last for years. Typically, this features classic styles and timeless fabrics that are all high-quality and extremely versatile. Having a capsule wardrobe means that you’ll wear your clothes more often, rather than feeling the need to panic-buy a new outfit for every occasion.
3. Biodegradable Materials
Using biodegradable materials for fashion goods is on the rise, from rose petal silk to cactus, pineapple, mango and mushroom leather. There’s no shortage of new bio-based materials and the fashion industry is experimenting with it all. By finding more sustainable alternatives to current materials and scaling up these technologies, environmentally-damaging fabrics will soon be a thing of the past.
Many companies are working hard to develop these alternatives and there’s already been a huge wave of success from brands such as Pangaia with their self-cleaning T-shirts made from seaweed and both Hermès and Stella McCartney, who began producing some of their iconic pieces with mushroom roots.
4. Shopping Locally and Online
In 2020, going digital was essential for many fashion brands due to the lockdown, social distancing rules and closed borders. Between shopping and virtual fashion shows and events, brands were forced into the digital world. While at first, it wasn’t an ideal situation, it seems that digital fashion will continue into the next few years. If executed properly, digital fashion is much more sustainable as the problems we see with mainstream fashion such as environmental pollution, waste and unpaid or forced labour are eradicated.
Shopping more locally is also a huge trend right now that we expect will continue to thrive. With the pandemic hurting many small and local fashion businesses, consumers felt the need to help their local communities. Local businesses can have a major positive impact on the planet as they source local materials, employ local people and cut down massively on international transportation.
5. Circular Thinking
The circular thinking movement is a hugely popular trend that isn’t set to go away any time soon. Circularity is the process of materials being recycled and reused again and again within the fashion industry. This means that not only will there be less waste, but fewer resources will be sourced to create a brand new product.
While the fashion industry isn’t completely circular yet, it is an ongoing process that many brands are getting on board with. And new recycling technologies available that claim to be able to separate and recycle polyester and cotton blends on a mass scale could be a gamechanger in sustainable fashion.
6. Increased Inclusivity and Diversity
With more light being shed on issues such as diversity and inclusivity within the fashion industry, it’s now more important than ever for top designer brands to lead the way and take action to become more ethical.
Environmental justice, racial inequality and cultural appropriation have been brought to the forefront for brands to address. The opportunity for people of different races, sizes, ages, genders, ability, sexuality and economic status to have a real place in fashion is something we’ll be seeing a lot of in the coming years.
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